How Can I Analyze Instagram Pages with Insights tool

The first and most crucial issue for a business is to analyze the activities of its users; if a company fails to observe the data regarding its users’ movements, it is deemed to fall short!

Business strategies and planning are based on user data, and without having precise statistics on users, a detailed and professional plan CANNOT be devised.

As a leading social network, Instagram has been able to provide businesses with such a highly accurate and professional tool, which allows companies to identify their active users on Instagram accurately.

This tool is called Insights on Instagram and is only happening on Business Profiles!

So if you need to use this tool, you must first convert your profile to a Business Profile, and you will then have access to this tool.

The Instagram Insights tool is a practical tool for analyzing Instagram and User Behavior on your Business Page; in fact, it helps you obtain a great deal of information about your users and Followers.

In fact, by using an Instagram Business Account, you can gain access to all this information at no cost and develop your business based on the obtained statistics!

In the rest of this article, we are intending on teaching you how to use the Instagram Insights tool and explain how to analyze Instagram.

Before taking any further actions, you need to make sure that your Instagram page is Public before you can convert it into a Business Page.

You can read the article on How to Have a Business Profile on Instagram? to learn all about creating a Business Account on Instagram.

Useful Terms and Expressions for Using the Instagram Insights Tool

• Impressions: Is referred to the number of times that a Post has been viewed; if a user views a Post twice, the number of views for that user will be 2.
• Engagement: This term represents user interaction! In fact, it shows the total number of Likes, Comments, and Saves on a post and is very important for Instagram Marketing means. This section of Instagram Insights helps you identify the most popular posts on your Instagram page and later share Posts based on these interests.

This section provides you with many statistics, each of which is important for different types of businesses. The first part shows the number of users who have visited your page and consists of two sections:

• Followers: This section shows the number of your Instagram Page Followers and also reports its increase or decrease during the last 7 days.
• Posts: This section shows the number of posts on your Instagram Page and if you have shared or removed a Post within the last 7 days, the change in the number of Posts will also be reported.