Email signatures need no introduction. In fact, if you are a 90’s kid like me, you probably got introduced to them with Gmail. Although, the history of email signatures goes way back to 1983 with Usenet introducing them to give author credits. You also probably have been using message signatures for years. Let us deeply understand it once before diving into the article.
An email or message signature is any kind of comprehensive ‘signature’ you include towards the end/footer of your email. The purpose can be different for different entities – signing off as oneself, giving crucial contact information, reinforcing company’s identity, promoting a brand, or a combination of everything. They also come in all shapes and sizes – one-liners, complex, image-supported, animated, or whatever one wants to make out of them.
Many email signature editors and generators give multiple formatting and design options. Every such option is an opportunity to be more unique and true to one’s brand – whether personal or professional. That is a great tool until we realize that we don’t just communicate through emails, especially as brands and organizations. In fact, 90% of brands, in 2023, need to have an omnichannel presence, i.e. be present and communicate through various channels such as social media platforms and messaging apps altogether. This has to be achieved while delivering a standard and consistent customer experience across all of these channels. This means we shouldn’t be having to miss out on one of the most powerful and easiest marketing tools out there – the message signature.
We, at Chatwoot, recently rolled out an update allowing for message signatures to be utilized across all inboxes connected to Chatwoot. While communication now goes beyond traditional emails, it is equally important to consider having unified message signatures. This, is now possible with Chatwoot.
