چند روز پیش برای یک شرکت چندملیتی، به عنوان استراتژیست مارکتینگ، باید کمپینن 360 درجه ای رو طراحی میکردیم. برای شروع خواستم از هوش مصنوعی استفاده کنم.
اول کار پروژه رو به هوش مصنوعیهای چت جی پی تی، جمینی(گوگل) و دیپ سیک شرح دادم و ازشون خواستم تا برام یه کمپین 360 درجه طراحی کنن.
حقیقتا جوابهایی که گرفتم یکی پس از یکی دیگه مزخرف و بددرد نخور بودن.
خودمون یه درفت اولیه طراحی کردیم و قبل از اینکه بخواهیم بیشتر روش تمرکز کنیم، استراتژی رو چیدیم ولی خواستم با فوکوس بیشتر برای مارکت کشورهای کانادا و آمریکا و امارات مجدد توامندی هوش مصنوعی رو محک بزنم.
این سری درفت کمپینهایی که خودم طراحی کرده بودم رو به این هوش مصنوعی ها دادم و ازشون خواستم بررسی کنن و اگه نقدی دارند بهم بگن.
متاسفانه هم Chat GPT و هم Gemini یه سری مزخرفات بهم تحویل دادند و حقیقا با جواب دیپ سیک حسابی کیف کردم. حیف اون پولهایی که برای اشتراک پرمیوم جی پی تی و جمینای میدم :/
در ادامه پراپمت و جواب دیپ سیک رو میدم که شما هم کیفشو ببرید:
پرامپت من:
I want to run a 360-degree digital campaign for one month. I'll provide you with some details, but feel free to fill in any missing information as needed.
Main Goal of the Campaign: Increase product sales through Amazon in three countries: UAE, USA, and Canada.
Products: Dolls, water bottles, night lights.
Discount Offer: I can offer up to a 30% discount on the products.
Marketing Channels: Google Ads, Instagram, Facebook, Telegram, WhatsApp.
Total Budget: 3,000-6000 AED.
Campaign Duration: Starting from February 20 for one month.
I have designed the following table to allocate the budget by channel and country. Can you point out its weaknesses?
| Emarates | United states | Canada ||
| google ads | 400 | 400 | 400 |
| amazon ads | 600 | 600 | 600 |
| instagram ads | 400 | 400 | 400 |
| facebook ads | 400 | 400 | 400 |
| whatsapp ads | 300 | 300 | 0 |
| telegeram ads | 0 | 0 | 0 |
و اما اینم جواب فوق العاده دیپ سیک بود:
Here’s a breakdown of the weaknesses in your budget allocation table and recommendations for improvement:
1. Country Allocation Ignores Market Differences
Issue: Equal budgets for UAE, USA, and Canada don’t account for differences in market size, competition, or Amazon’s dominance. For example:
The USA has a much larger audience and higher Amazon sales volume but is allocated the same as UAE.
Canada has lower Amazon penetration compared to the USA but similar budget allocations.
Fix: Rebalance based on market potential:
USA: Allocate 40-50% of the total budget (highest priority).
UAE: Focus on hyper-local targeting (15-20%).
Canada: Allocate 25-30% (moderate potential).
2. Amazon Ads Are Underprioritized
Issue: While Amazon Ads (e.g., Sponsored Products) are critical for driving sales directly on Amazon, they’re only allocated 600 AED/country. Google/Facebook/Instagram drive traffic to Amazon, but Amazon Ads convert shoppers already on the platform.
Fix: Increase Amazon Ads in the USA (e.g., 800-1,000 AED) and reduce less effective channels.
3. WhatsApp/Telegram Allocation Mismatch
Issue:
WhatsApp: Popular in UAE/USA but not ideal for ads (better for retargeting via chat). Allocating 300 AED here is unclear—WhatsApp ads aren’t standalone and are managed via Meta.
Telegram: Zero budget despite being listed as a channel. Telegram lacks traditional ads; use it for community-building (free) or influencer partnerships.
Fix:
Remove WhatsApp/Telegram “ads” and reallocate funds to proven channels.
Use WhatsApp for post-purchase engagement (no ad budget needed).
4. Missing Platform-Country Alignment
Issue:
USA/Canada: Pinterest and TikTok are strong for visual products like dolls/night lights but are missing.
UAE: Snapchat and local influencers are highly effective but overlooked.
Fix: Adjust channels per country:
USA: Add Pinterest/TikTok (shift funds from WhatsApp).
UAE: Use Snapchat + local Arabic influencers.
5. Static Budgets Ignore CPC Differences
Issue: Google/Facebook ads cost significantly more in the USA. A 400 AED budget may buy fewer clicks/impressions there than in UAE/Canada.
Fix: Allocate more to the USA for high-cost platforms (e.g., Google Ads: USA 600 AED, UAE 300 AED, Canada 300 AED).
6. No Seasonal/Cultural Adjustments
Issue: The campaign runs from February 20–March 20, overlapping with events like Ramadan (March 22, UAE) and spring shopping (USA/Canada). Budgets aren’t timed for peaks.
Fix: Front-load budgets for USA/Canada in early March (spring) and allocate UAE funds closer to Ramadan.
Revised Budget Allocation Example
Channel UAE USA Canada Total
Amazon Ads 500 1,200 700 2,400
Google Ads 300 700 300 1,300
Instagram/FB 500 800 500 1,800
Snapchat (UAE) 200 – – 200
TikTok (USA/CA) – 300 200 500
Total 1,500 3,000 1,500 6,000
Additional Recommendations
Discount Strategy: Use 30% on dolls (high margin) and 15-20% on water bottles/night lights to preserve profit.
Creative Localization: UAE (Arabic + family-centric visuals), USA/Canada (English + diverse demographics).
Retargeting: Use Facebook/Instagram retargeting for abandoned carts.
Let me know if you’d like help drafting ad copy or audience targeting strategies!
توجه به تایمهای مثل رمضان در دبی و خریدهای بهاره در کانادا و آمریکا، توجه به تاثیر هرکدام از پلتفرمها و نحوه برخحورد و رفتار مشتریها در هر منطقه با توجه به هر منطقه فوق العاده مهم و در عین حال عالی بود.
