Have you ever heard the term API? Do you know what the API is and what it does?! We usually use APIs online every day without realizing it. Regardless of the amount of technical knowledge, every online business needs to know what APIs can implement in its business to provide a better shopping experience for its customers. For this we decided to set a set of practical APIs to start business. To introduce you.
The software programming interface, or API, is actually a common interface or language between the two software or apps that enables them to communicate.
In other words, API is a set of contracts that allow software systems to share different information.
Thanks to APIs, applications, and devices can safely communicate with each other, and in addition, programmers’ work to develop different applications is easier.
If your company has a website, you can use website analysis tools to properly analyze your website’s progress. These tools help measuring the amount of website traffic and user conversion rates.
Consider Google Analytics for example. This tool is part of the Google Cloud API Platform and offers multiple APIs to analyze the website.
The most common is Core Reporting API and Management API, which you can use to get website performance reports and manage your Google Analytics accounts.
Today, many businesses use social APIs, and you probably have used these APIs over and over again.
Social network APIs have become a very powerful marketing tool. Their most common use is the distribution of content through different social networks. For example, consider a blog post. Below is the title of a blog post you may see icons of social networks. Clicking on each icon you can share the blog post on each of the different social networks. This sharing is the result of running the APIs.
In addition, many websites today allow users to log in to Google, Facebook or LinkedIn. This is a comfortable way to register and also helps to collect valuable data.
Market analysts believe that all businesses must use APIs to personalize customer experiences and provide a wide range of services.
The APIs have made significant changes in the structure of businesses by increasing market awareness and at the same time automating and minimizing the effort needed to enter and influence the market.
