11 new methods of advertising and marketing + how to convey the message of advertising content ✨
In the old days, there was no need for advertising because the shopping was done in person, and the customer himself would buy if needed. But today, with other new advertising methods, this method is obsolete, and consumers do both advertising and sales by viewing the advertising content in different ways without visiting in person, so stay with us until the end of the article.
What you read in this article:
• Advertising methods and how to influence them
• How to convey a content message or slogan to the customer or audience
• Examining the types of advertising and marketing methods (advantages and disadvantages of each)
• Investigation of guerrilla marketing (with examples to understand this type of marketing)
New advertising and marketing methods
Today, targeted advertising is one of the important requirements in Internet marketing and other areas active in digital marketing, which has led to the creation of email ads, blog ads, text or keyword ads due to reasons such as the existence of new ideas in advertising. . In this article, we are going to introduce you to the latest advertising and marketing methods.
Types of marketing and advertising methods
Advertising in today's world plays a very important role in conveying our feelings and emotions and message to the buyer, which has a great effect on creating motivation and attraction for shopping. In fact, it can be said that the advertising method of conveying this message is "how this content meets the needs of the audience." Identifying and communicating with that need and the form of impact in other aspects of the audience's life can only be done by using advertising content.
Banner ads
This type of advertising is mostly used on sites that usually advertise using horizontal banners at the top of each site that contain images or JavaScript. Mostly used in websites; Of course, you should not forget link building, for this purpose they use one or more links to link with the content.
Band wagon's new advertising method
The use of this appropriate method of advertising the agents that must be purchased, make them buy in such a way that these advertisements are based on the psychology of the buyer or consumer, which can be printed through any of the printed and electronic methods.
Text advertising method
Do you know what Google's method is in advertising and what methods it uses? To answer this question, you must be familiar with the appearance and general form of advertising in Google, which is managed by Google Adsense. This advertising method is another type of internet marketing that advertises based on the behavior of the audience with the content.
Promotion ads
This form of advertising is based on the audience's reaction to media events in order to attract attention by using the trick of attractive news and is one of the effective innovative methods that many sites use this method for advertising due to the diversity of their methods. They use goods.
Pixel advertising is a new advertising method
For advertising in this method, you should consider the number of pixels of your advertising content, then proceed to advertise.
Keyword Ads (AdWords)
These ads are based on the keywords that are advertised in the content, which according to the importance of Google has placed keywords to check the position of the content, so here it is necessary to familiarize yourself with the Adwords tool, which all valid search engines are based on this content system. are ranked and indexed.
Blog ads
If you have ever come across a blog, its form must have raised the question of whether the blog uses an advertising system for effective marketing or not. Yes, due to the popularity of the blog, various advertising methods and techniques used in search engines are used in order to produce content in a targeted manner; Then these same techniques lead to attracting content with your target businesses.
Mobile advertising
Regarding this type of advertising, we should not forget that sending advertising content in the form of SMS should not be annoying, but should be based on potential customers and the use of respectful words, so that if the consumer or buyer has a desire to use advertising content did not have; can buy from you again.
Advertising on social networks
The use of social networks like Instagram is only by creating a store page in order to better communicate with the customer, which in addition to creating a strong connection, the possibility of placing advertisements is used to be more effective in the content of the advertisement.
Use of news reports
In the reporting method, you describe the advantages and disadvantages of the business, which must be done intelligently. In order to have a good report, you should not only use the advantages and disadvantages. It is necessary to have the best report using these advantages and disadvantages on more reliable sites, which increases the credibility of the content.
Sponsored advertising
Advertising is done in exchange for paying a monthly amount, usually these companies have a lot of visitors to their sites and they are the most visited sites.
Notification ads
If you visit the store site, you must have come across the sign on the top left, which shows you a message that means that if you re-enter the site, you will be aware of our new products, which can be annoying at times.
What is guerrilla marketing?
In this type of marketing, the customer does not want to receive the service from us, but we play the role of the need for the customer. Consider, for example, a person who knows that there is a possibility of an accident at high speed, yet drives at high speed, because he does not care about this need; In this situation, one should take advantage and fulfill this need in the form of clever advertising. When the customer is repairing his car, in the form of a tract introducing our insurance service, we encourage the customer to get the insurance service.
Conclusion
In this article, our goal was to introduce a number of advertising and marketing methods and to introduce the types of advertising methods and how to advertise targeted content with the right audience, so that you can choose the right method to advertise your content. A method that is suitable in terms of audience attraction strategy and cost.
But we should check some points about advertising methods together, which are:
1- When writing content, pay attention to your audience
2- If your audience is a buyer, you usually need a golden introduction with words like amazing and great.
3- Do not exaggerate your product description
4- Never compare your product with other competitors in a harsh and rude tone
5- Using respectful words like you, Ghaziz consumer, can have a great effect
6- In notification and SMS advertising methods, due to the annoying type of advertising, the content should be as short and useful as possible.
7- Guerrilla marketing is one of the most common methods for small businesses.
8- With good advertisements, you can attract a larger audience, as a result, a large audience and the right content lead to purchases.
Frequently Asked Questions
1. What methods are considered among the new methods of advertising?
The use of content marketing that has the role of producing content for advertising and the advertising campaign in the form of advertising content, the use of ad reporting on a reputable site, and the use of guerrilla marketing are among the new methods in advertising.
2. Are there other updated methods for advertising?
It cannot be said precisely that there is no method, but by using active tools in this specialized field and using data specific to each content, you can include techniques in your content strategy that are effective in influencing the content related to that field. be
If you want to get acquainted with other new methods such as guerrilla method, do not miss our next article.
