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Instagram Hashtags Ultimate Guide: 100+ Hashtags For 2023

FAQs on Instagram hashtags

The following are some of the most typical inquiries about Instagram hashtags:

1. On Instagram, why should I use hashtags?

Using hashtags on Instagram can make your posts more visible and help you connect with people who aren't only your followers. It aids in categorizing your material and facilitates readers discovering your posts who are interested in a specific subject.

2. On Instagram, how many hashtags should I use?

The quantity of hashtags you should publish on Instagram depends on the sort of account you have, the audience you are targeting, and the material you are uploading. Generally speaking, it is advised to utilize 5–10 targeted, pertinent hashtags each post.

3. On all of my Instagram posts, can I use the same hashtags?

While it may be tempting to use the same set of hashtags on each post, it's crucial to change them up for each one in order to prevent having your content marked as spam or low-quality by Instagram's algorithms. Mix user-generated content (UGC), trending hashtags, branded, location-based, industry-specific, topic-specific, and hashtags particular to your postings.

4. On Instagram, should I use trending hashtags or specialized hashtags?

Generally speaking, it's preferable to utilize a mix of well-known and specialized hashtags. There may be more people using popular hashtags, but there is also greater competition. Although they may have a smaller audience, niche hashtags are more focused and may draw in people who are more engaged and interested.

5. Where should I place my Instagram hashtags?

Your post's caption or the comments area are both appropriate places to use hashtags. To keep their captions clear and succinct, some users choose to post them in the comments section.

Always utilize relevant hashtags that are appropriate for your content and target audience. Avoid using too many hashtags or adding pointless ones to your postings.

The appropriate hashtags might help your post on Instagram become more visible and engaging.

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Instagram Hashtag Guide 2023

Listed below is a list of the top Instagram hashtags for 2023:

  • #instagood has been a long-time favorite among Instagram users and is still used frequently.
  • Another timeless hashtag that never goes out of style is #love. It's ideal for sharing images of close friends, significant others, or just objects you adore.
  • #photooftheday is an excellent hashtag to use when showing the day's best image.
  • For fashion influencers and bloggers, #fashion is a must-have hashtag.
  • Use the hashtag #beautiful to post pictures of stunning scenery, sunsets, and other things.
  • #travel is the ideal hashtag for wanderlust-inspiring tweets and vacation images.
  • #foodie Use this well-liked hashtag to share your culinary inventions and delectable dishes.
  • Throwback: #tbt Use this hashtag to share old pictures and recollections from Thursday on Instagram.
  • Use the hashtag #selfie to share your greatest self-portraits because the selfie fad isn't showing any signs of slowing down.
  • Use the hashtag #fitness to share your training plans, fitness advancements, and advice on leading a healthy lifestyle.

Even though these hashtags are widely used, it's still vital to utilize them correctly and in the context of your message.

By appearing spammy, using irrelevant hashtags can prevent visitors from engaging with your content.

What are hashtags on Instagram?

Using hashtags on Instagram is a technique to categorize your material there.

They basically consist of words or sentences that start with the pound sign (#).

An Instagram user can click on a hashtag you've added to a post to view all other posts using that hashtag on the platform.

Because they categorize your posts and make them simpler to find by a wider audience than simply your followers, hashtags aid in increasing visibility and engagement for your posts.

People can view all the postings that use a given hashtag by searching for it or by clicking on it.

You may reach a wider audience, earn more followers, and improve engagement on your posts by using relevant hashtags.

It's crucial to use them wisely and to avoid overusing them, as this might make you appear spammy.

top hashtags on Instagram


In June 2023, these were some of the most popular hashtags on Instagram:

  1. #instagood - This hashtag is popular for a wide range of content, including photography, fashion, food, and more.
  2. #love - Use this hashtag to share posts related to love, relationships, and romance.
  3. #photooftheday - Perfect for showcasing your best photo of the day.
  4. #fashion - Great for fashion bloggers, influencers, and anyone sharing fashion-related content.
  5. #beautiful - Use this hashtag to share beautiful photos of nature, landscapes, and more.
  6. #travel - Use this hashtag for travel-related posts, such as vacation photos or travel tips.
  7. #foodie - Ideal for sharing culinary creations, recipes, and restaurant recommendations.
  8. #tbt - Throwback Thursday is a classic hashtag for sharing old photos and memories.
  9. #selfie - Perfect for sharing selfies and self-portraits.
  10. #fitness - Use this hashtag to share your workout routines, fitness progress, and healthy lifestyle tips.

Never use too many hashtags that overpower your captions; instead, only use those that are pertinent to your content and readership.

Your reach and engagement on Instagram can be improved by using a few strategically chosen hashtags.

Top 50 hashtags on Instagram

Here are the top 50 hashtags on Instagram as of June 2023:

  • #love
  • #instagood
  • #photooftheday
  • #fashion
  • #beautiful
  • #happy
  • #cute
  • #tbt
  • #picoftheday
  • #art
  • #nature
  • #food
  • #style
  • #travel
  • #fitness
  • #smile
  • #life
  • #selfie
  • #beauty
  • #friends
  • #family
  • #fun
  • #music
  • #girl
  • #boy
  • #ootd
  • #followme
  • #like4like
  • #instadaily
  • #follow
  • #motivation
  • #igers
  • #dogsofinstagram
  • #catsofinstagram
  • #nofilter
  • #sun
  • #sunset
  • #sky
  • #landscape
  • #cityscape
  • #architecture
  • #summer
  • #winter
  • #fall
  • #spring
  • #foodporn
  • #instamood
  • #photo
  • #photography
  • #artwork

Remember, using popular hashtags can help increase your reach and engagement on Instagram, but it's essential to use relevant hashtags that match your content and audience.

Don't overuse hashtags or include irrelevant ones in your posts.

Popular B2B hashtags

Here are some popular B2B hashtags you can use on Instagram:

  • #B2B
  • #business
  • #marketing
  • #entrepreneurship
  • #leadership
  • #startup
  • #innovation
  • #tech
  • #digitalmarketing
  • #strategy
  • #sales
  • #socialmedia
  • #contentmarketing
  • #branding
  • #SEO
  • #analytics
  • #emailmarketing
  • #mobilemarketing
  • #growthhacking
  • #productivity
  • #workplace
  • #collaboration
  • #teamwork
  • #networking
  • #training
  • #coaching
  • #consulting
  • #finance
  • #budgeting
  • #accounting
  • #taxes
  • #legal
  • #humanresources
  • #employeeengagement
  • #recruiting
  • #talentmanagement
  • #worklifebalance
  • #virtualreality
  • #artificialintelligence
  • #machinelearning
  • #cloudcomputing
  • #dataanalytics
  • #cybersecurity
  • #blockchain
  • #iot (Internet of Things)
  • #bigdata
  • #CRM (customer relationship management)
  • #ERP (enterprise resource planning)
  • #SaaS (software as a service)
  • #PaaS (platform as a service).

Remember, it's important to use relevant hashtags that match your content and audience. Don't overuse hashtags or include irrelevant ones in your posts.

Using the right hashtags can help increase visibility and engagement for your B2B content on Instagram.

Popular B2C hashtags

Here are some popular B2C hashtags you can use on Instagram:

  • #B2C
  • #fashion
  • #beauty
  • #foodie
  • #travel
  • #fitness
  • #healthylifestyle
  • #wellness
  • #homeimprovement
  • #DIY
  • #photography
  • #pets
  • #momlife
  • #dadlife
  • #cute
  • #fun
  • #entertainment
  • #music
  • #art
  • #culture
  • #shopping
  • #style
  • #makeup
  • #skincare
  • #haircare
  • #shoes
  • #jewelry
  • #accessories
  • #interiordesign
  • #outdoorliving
  • #gardening
  • #crafts
  • #holiday
  • #seasonal
  • #wedding
  • #party
  • #baby
  • #children
  • #teenagers
  • #millennials
  • #seniors
  • #socialmedia
  • #influencer
  • #giveaway
  • #discount
  • #sale
  • #newarrival
  • #limitedtime
  • #instashop
  • #shoplocal

Remember, it's important to use relevant hashtags that match your content and audience. Don't overuse hashtags or include irrelevant ones in your posts.

Using the right hashtags can help increase visibility and engagement for your B2C content on Instagram.

Dog Instagram hashtags

If you're posting pictures of dogs on Instagram, here are some popular dog-related hashtags to consider:

  • #dogsofinstagram
  • #puppylove
  • #puppiesofinstagram
  • #dogstagram
  • #petsofinstagram
  • #mansbestfriend
  • #ilovemydog
  • #doglovers
  • #doglife
  • #dogphotography
  • #dogoftheday
  • #rescuedogsofinstagram
  • #adoptdontshop
  • #cutenessoverload
  • #doggo
  • #doggy
  • #puppers
  • #furfriend
  • #woof
  • #barkhappy
  • #furbaby
  • #doggie
  • #dog_features
  • #thedodo
  • #dailyfluff
  • #petphotography
  • #petscorner
  • #petparent
  • #petfriendly
  • #dogwalk
  • #dogmodel
  • #dogstyle
  • #dogsofinstaworld
  • #dogsonadventures
  • #dogpark
  • #dogtraining
  • #workingdog
  • #showdog
  • #therapydog
  • #doghealth
  • #dogfood
  • #dogbreeds
  • #dogbehavior
  • #dogtrainer
  • #doggydaycare
  • #dogboarding
  • #dogrescue
  • #dogshelter
  • #dogmemes
  • #dogvideos

Remember to use relevant hashtags that match your content and audience. Don't overuse hashtags or include irrelevant ones in your posts.

Using the right hashtags can help increase visibility and engagement for your dog-related content on Instagram.

Art hashtags for Instagram

If you're sharing art-related content on Instagram, here are some popular hashtags to consider:

  • #art
  • #artist
  • #artwork
  • #fineart
  • #painting
  • #drawing
  • #sketch
  • #illustration
  • #digitalart
  • #watercolor
  • #oilpainting
  • #acrylicpainting
  • #abstractart
  • #contemporaryart
  • #modernart
  • #gallery
  • #museum
  • #artgallery
  • #artcollector
  • #artstudio
  • #artlife
  • #artlovers
  • #artofvisuals
  • #creative
  • #creativity
  • #design
  • #graphicdesign
  • #artistic
  • #artworld
  • #instaart
  • #arteverywhere
  • #artislife
  • #artshow
  • #artfair
  • #artsy
  • #artcommunity
  • #arttherapy
  • #artjournal
  • #artoninstagram
  • #artgram
  • #supportartists
  • #myart
  • #artistsoninstagram
  • #artshare
  • #artspotlight
  • #artdaily
  • #artfeature
  • #artinspiration
  • #artbook
  • #artmagazine

Remember to use relevant hashtags that match your content and audience. Don't overuse hashtags or include irrelevant ones in your posts.

Using the right hashtags can help increase visibility and engagement for your art-related content on Instagram.

On Instagram, how many hashtags should I use?


Although Instagram only allows a maximum of 30 hashtags per post, you don't have to use them all.

The quantity of hashtags you should use on Instagram depends on the sort of account you have, the audience you are targeting, and the material you are sharing.

Generally speaking, it's advised to utilize 5–10 targeted, pertinent hashtags every post.

Your captions may appear cluttered, spammy, or desperate for attention if you use too many hashtags.

Additionally, it can cause Instagram's algorithm to mark your posts as spam or of low quality.

Focus on utilizing hashtags that are relevant to your target audience and unique to the content of your article rather than using a lot of hashtags in one post.

For each post, you should use a different set of hashtags to prevent being detected by Instagram's algorithms. Before posting, look into the efficacy and likelihood of relevant hashtags to reach your target audience.

In the end, it's important to strike a balance between using enough hashtags to make your posts more visible and refraining from using too many to the point where it comes out as spammy or insincere.

popular Instagram hashtag types

Popular Instagram hashtags come in a variety of forms. Here are a few illustrations:

  • Industry-specific hashtags might help you connect with people who share your interests by being connected to your industry or expertise. Examples include "fashion blogger," "fitness inspiration," and "food photography," among others.
  • Hashtags that are topic-specific are those that pertain to a certain subject or theme. #throwbackthursday or #mondaymotivation, for instance.
  • Branded hashtags are those that companies develop for their brands. They frequently stand out and support the development of a sense of community around the brand.
  • Location-based hashtags: These hashtags are associated with a particular place or occasion. Take #NYC or #Coachella as examples.
  • Hashtags for user-generated content (UGC) – These hashtags inspire users to share content according to a particular theme or campaign. A couple of examples are #ShareACoke and #RedCupContest.
  • Hashtags that are currently trending on Instagram are listed below. These hashtags can be clicked by users to view all posts pertaining to that subject. #TBT and #OOTD are two examples.
  • Hashtags used for comedic effect are known as humorous hashtags. They frequently make fun of current affairs or popular culture fads. #meatlessmonday and #selfiegamestrong are two examples.

Do not forget to use hashtags that are pertinent to your content and target audience. Avoid using too many hashtags or adding pointless ones to your postings.

The appropriate hashtags might help your post on Instagram become more visible and engaging.















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