If you want to market to professionals, there is no better place than LinkedIn.
Platform users to connect with like-minded business people, apply and recruit for jobs, and follow the latest news from organizations and influential people from around the world.
When you understand how LinkedIn members and brands are using the channel, you'll gain valuable insight into how you can incorporate LinkedIn into your social media strategy.
1.The network was officially launched on May 5, 2003, just nine months before Facebook was launched at Harvard. LinkedIn is the oldest major social network still in use.
2. LinkedIn has 35 offices and 18,000 employees These offices are located in more than 30 cities around the world, including 10 cities in the United States.
3. LinkedIn is available in 25 languages This allows many global users to access the network in their native language.
4. More than 12 million LinkedIn members announce their availability for work Using LinkedIn's #OpenToWork photo frame, more than 12 million users are actively demonstrating their qualifications to potential employers. LinkedIn user statistics
5. LinkedIn has 810 million members To put these numbers into context, Instagram currently has over 1.2 billion users and Facebook has almost 3 billion users. So LinkedIn may not be the biggest social network, but with a specific business focus, it's an audience worth paying attention to.
6. 57% of LinkedIn users identify themselves as male and 43% as female Men significantly outnumber women on LinkedIn, but you need to do some research to understand the makeup of your specific LinkedIn audience. Note that LinkedIn does not report any gender other than male or female.
7. More than 77% of LinkedIn users are from outside the United States While the US is LinkedIn's largest market with over 185 million users, the network is gaining traction around the world.
8. LinkedIn has members in 200 countries and regions around the world LinkedIn users live in more than 200 hundred countries and regions around the world. This includes more than 211 million in Europe, the Middle East and Africa, 224 million in Asia and the Pacific, and 124 million in Latin America.
9. Almost 60% of LinkedIn users are between 25 and 34 years old Not surprisingly, more than half of LinkedIn users are in the age group where they are starting and growing their careers. After all, it is a professional network.
