Hashtag marked with # is a structured navigation and search tool in social networks. For example, if you like to see posts on Instagram about a word such as digital marketing course, you can easily do this through a hashtag, so that Instagram will show you all the posts marked with this hashtag. If a post does not use this tag, it will not be shown to you even if it is related to your search term. Maybe you are a programmer, say that a hashtag is a kind of tag so that Instagram can better find the topic of the post and show it in the right place! Just like what Google does in its search engine.
You might think that the hashtag was used for the first time in the social network, but the creators of the hashtag were actually two programmers named Brian Kernighan and Dennis Ritchie who used it in programming. When did the hashtag open to the social network? On Twitter! Former Google employee Chris Messina first used the hashtag on Twitter and wrote #barcamp. Then Twitter decided to turn every hashtag into a link, and it got its # hashtag like Marvel's Origins, though maybe not as cool as being bitten by a spider or being injected with serum by Nazis in World War II. It remains to be seen where the hashtag will go in the future, but for now it is a very important tool for the rate of engagement and visibility on social networks.
To be able to use a hashtag, just use the # sign when posting or story and then type the word you want. If your word consists of two parts, you can connect them with an underscore (_); For example (#digital_marketing). Be careful in English words, uppercase and lowercase letters are very important, that's why if you search for #BIRTHDAY or #birthday or #Birthday, you will go to three different parts or links. There is no obstacle to using numbers and emoji in hashtags. Also, you can only use 30 hashtags, it doesn't matter if they are in English or Farsi or in another language.
If you want to search for a hashtag on Instagram, go to the search section (magnifying glass icon) and use the # sign in the search section. If you didn't use the hashtag, it doesn't matter because you can select the TAGS tab in the price of tabs to show you related hashtags. Just touch them to see the hashtag posts and stories you want. In this section you will see 3 prices:
The best posts (Top Posts): These are the posts that had the highest interaction rate and in some way exploded in that hashtag.
Most Recent Posts: This is a section where thousands of posts are published every second, and you may see newer posts every time you refresh your Instagram page. In fact, this section shows the posts that recently used the desired hashtag.
Related Hashtags: In fact, this section will show you other hashtags to follow when users are searching for your topic.
Brand specific hashtags: Usually, reputable brands choose a specific hashtag for themselves so that wherever the user uses that hashtag, they can see their post. These hashtags are usually used for Instagram contests or promotions. Depending on what services you have and what important issue your post is going to say, you can use these hashtags alternately.
Generic Hashtags: Generic hashtags are those that are used a lot and maybe a simple word like ice cream, music, Instagram.
Trending Hashtags: There are hashtags that quickly become viral and trending, and all people use them to talk about an important topic. For example, #metoo, #saveralph, #davesave or the hashtag of events such as the Oscars, Golden Globes or other hashtags that are hot in a period of time.
Occasional Hashtags: Occasional hashtags that you can totally guess from its name are used for New Year, Nowruz, Christmas and other occasions.
Location Hashtags: Location hashtags are usually used to indicate a location or situation. Loads of hashtags of countries, cities, parks and other places.
Blocked hashtags: These hashtags are blocked by Instagram immediately after being used in a post because they refer to topics that do not have appropriate content such as sexual harassment, etc.
