In the increasing demand for ‘green businesses,’ AHG has been embracing sustainability requirements. AHG was the first hospitality enterprise to create an environment department in 1994 and continues to seek technology and managerial strategies to improve (“Our vision: Acting here,” 2022). The company focuses on reinforcing its market positions in locations they already dominate, such as Europe, the Americas, and the Asia Pacific (“Accor overview,” 2022). AHG’s elected leadership strategy is flexible and innovation-oriented, incorporating solutions at all levels.
Risk Factors
There are several risk factors that the company may encounter throughout its operation. The AHG itself identifies two risk categories, risks related to the business environment and the business model. The first category includes unfavorable geopolitical, health, or economic changes, such as the COVID-19 pandemic, malicious attacks on the integrity of digital personal data, and non-compliance with standards, laws, and regulations (Accor, 2022). The second category includes the integration of acquisitions and the unavailability of digital operating data (Accor, 2022). However, while these factors render AHG prone to losses, it has handled them well.
Alignment with Team and Vision
In line with its social commitments, AHG leadership focuses on sustainable development. For instance, AHG placed a €700 million inaugural bond issue indexed to its sustainable development goals, a coupon indexed specifically to AHG’s carbon emission reduction goals (Accor, 2022). AHG also recently appointed a Sustainable Development Director, who joined the AHG Executive Committee (Accor, 2022). AHG’s executive leadership is aligned with its vision, with all management levels constantly improving to devise optimal solutions.
Alignment of Programs and Services
Through its initiatives, AHG coordinates its aims of driving positive action through appropriate programs. The most notable action areas include ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusion (Accor, 2022). For instance, the ‘Too Good to Go’ initiative, fighting against food waste, is currently implemented in 900 hotels, spanning 11 countries (“Accor Overview,” 2022). By 2021, AGH introduced the ‘Planet 21 – Acting Here’ program, incorporating sustainability hotel-level changes and acknowledging individuals as main players in achieving its vision (“Our vision: Acting here,” 2022). In 2020, Accor developed a climate trajectory compatible with the global goal of reducing global warming (Accor, 2020). Moreover, in 2020, AHG established the ‘ALL Heartist’ solidarity program for employees most affected by the health crisis (Accor, 2020). Therefore, AHG’s services and programs align with their spirit and practice.
