Amazon says that EBC can increase your conversion rate by three to ten percent in thirty days
A few years ago, A+ content was called EBC (Enhanced Branded Content)
1- Amazon says that EBC/A+ content can increase your conversion rate by three to ten percent in thirty days.
2- what most sellers don't know is that EBC has other benefits, EBC optimizes your page for mobile.
3-Amazon wants to eliminate third-party sellers and make room for original brands but When you spend money, you register a brand and put EBC/A+
4-By putting keywords in EBC / A+ copy writing, you can increase the SEO of your page.
5- If someone is on the fence about your product, A+ content could be the last chance to convince them to buy your product.
source : amzrta.com
