Instagram has a section called the explorer page, where images and videos are displayed according to how you use this social network. In this article, we will teach you how to change your Instagram Explore page.
Many influencers and brands are trying to display their content on the Instagram Explorer page to increase their audience. This page consists of different sections and on top of it there are special options for IGTV, Shop, and various topics.
In recent years, Instagram has made a lot of efforts to ensure that the content on this page is in accordance with the wishes of the users and to display the appropriate content according to the way they use this social network.
In this article, we are going to teach how to manage Instagram Explorer, and for this we will introduce you to how this page works and how to change it, stay with us.
Some time ago, Instagram released details about how to select posts on the Explorer page and introduced us to it more. According to this social network, content goes through a two-step process before being included in Explorer’s recommendation systems. In the first stage, candidates are produced and in the second stage, they are ranked. Machine learning is used in these processes.
Instagram uses accounts you’ve already connected with, or “seed” accounts when providing content for the Explore page. These accounts are analyzed by this social network and Instagram identifies accounts similar to them and accounts that can be attractive to you.
In the last part of this step, Instagram uses Seed accounts and similar accounts to find content posted by them. The candidate generation step is demonstrated in the following example:
The end result of this step is to get tens of thousands of qualified or candidate content for an Instagram user. This social network selects 500 of these examples and enters them into the second stage.
The final step for choosing the right content for the Instagram Explorer page involves a three-stage ranking infrastructure that reduces 500 content to 150, then 50, and finally 25 so that users can access the most qualified and relevant candidates.
The 25 final candidates are the posts you see on the first page of Explorer. Instagram announced the selection of the final content:
We predict people’s actions against each media file, which could include liking or saving them, or negative actions like ‘seeing less posts like it.’ We use multi-objective multi-label neural network (MTML) to predict these. The joint multilayer perceptron machine learning algorithm allows us to obtain common signals from different actions.
Instagram uses a special formula to predict user actions against posts. The superiority of each action is weighted to determine the relevance of the content. For example, if a post’s save weight is higher than its likes, a post with a higher savings rate is considered more relevant. Instagram has not released information about how it weights user signals.
You can read the rest of this tutorial on the reference website.
How to change your Instagram Explore page
