Instagram is that the second most accessed network behind Facebook. the favored visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories. Everyone and their dog (literally) is on the social media platform. “Everyone” includes individuals, pets, and, you guessed it, businesses.
The increase in brands who've developed a presence on the platform has skyrocketed. Oberlo estimates that 71% folks businesses use Instagram. But is it worth their time, and will your business even be on the platform? the solution is yes, and here’s why:
Instagram sees over one billion active monthly users and 500 million daily Instagram Stories. There are 140 million Instagram users within the U.S. Instagram is that the second most accessed network behind Facebook. Users browse for a mean of 53 minutes per day.
It’s clear that Instagram isn’t only for personal use anymore. It’s now a worldwide platform that permits brands to humanize their content, recruit new talent, showcase products, and encourage their audience.
Moreover, Instagram users aren’t just active — they’re engaged. About 59% of the platform’s active users visit the location daily, and spend a minimum of 7 hours per week browsing content and interacting with friends and makes .
Instagram also can assist you grow your brand awareness and introduce new products. monthly , 130 million Instagram users engage with shopping content. Instagram allows you to market your brand and merchandise during a friendly, authentic way without hard selling to your customers.
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Even with of these Instagram statistics, you'll still be unsure of the way to start . we all know the platform are often a touch intimidating initially , and that’s why we’ve created this guide.
Why Market on Instagram?
Instagram’s primary advantage over other social media platforms is its visual nature. If you've got a business that benefits from the planning of your product or if you've got a service that features a visibly noticeable outcome , Instagram is that the best platform to showcase that content.
Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what sort of content to publish and the way often to post it. Establishing a technique before diving right into a replacement social media platform, regardless of how well it works for everybody else’s business, will keep you focused on your goals and — most significantly — your audience.
Many businesses feel pressured to be present on every social media platform … and that they ditch strategy. Don’t make this error .
Since Instagram is extremely different from other popular social sites, it requires a definite marketing strategy. Start here to develop your brand’s own unique style.
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1. Set your goals for Instagram.
Before you begin posting on Instagram, ask yourself (or your team) one thing: Why are you on Instagram? As popular because the platform is, your answer should not be , "... because everyone else is." To achieve success on Instagram within the long-run, you want to have a group purpose and goals so you'll justify some time , energy, and monetary investment.
There's no right answer here. Maybe you want to use your Instagram feed to post and sell your products to customers, like Anthropologie. (Many ecommerce and physical products businesses are on Instagram for this reason.)
2. Determine your Instagram audience .
Determine the audience you would like to succeed in before you start marketing on Instagram. If you've got other marketing strategies in situ , draw from those to stay your efforts consistent. Don’t forget to think about factors like age, location, gender, income, interests, motivations, and pain points.
Don’t know where to start? Monitor popular events and interest hashtags associated with your business. See who’s using and interesting with these hashtags and inspect their profiles. you'll also take a glance at your competitor’s followers. Instagram makes it easy to define your audience.
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3. Conduct a competitive analysis.
After you identify your Instagram audience, do a competitive analysis to ascertain what other marketers in your field are posting. If you already know your top competitors, start by reviewing their Instagram profiles. If not, look for terms associated with your business and industry to seek out similar accounts.
Conduct a fast audit of related accounts to ascertain what posts are becoming the very best engagement, what popular hashtags they’re using, what their captions are, how often they post, and the way quickly they’re growing. This information can function a benchmark as you begin growing your own account.
While auditing your competitors’ content, note of any opportunities they might’ve missed. Adding unique content into the combination will help your business to face out from the remainder .
4. Configure an article calendar.
Creating an article calendar can assist you save time and manage your Instagram presence. Fill in your calendar with some Instagram post types and plan your captions, hashtags, and posting times beforehand .
Your editorial calendar is additionally an excellent place to record any key events to spotlight on your Instagram account, like new product launches or special offers. With an article calendar, you'll keep an eye fixed out for real-time opportunities rather than scrambling for last-minute posts.
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5. Build a uniform brand on Instagram.
Random or disjointed content confuses your audience and may cause you to lose followers. to stop this, maintain a uniform brand aesthetic on your Instagram account.
Determine what this seems like by brooding about your brand personality. What are your brand values? How would your customers and employees define your brand? Are you bold, playful, gritty, or adventurous?
Apartment Therapy's brand personality is bright, clean, and arranged , and its account reflects all three of these traits. Ideally, brand aesthetic helps your brand become recognizable, meaning someone could see your picture in their feed and instantly know it’s yours … without seeing the name.
Once you determine a fanatical follower base, you'll start converting those followers into paying customers. Here are some strategies. Promotions: Deals, discounts, BOGOs, and other offerings are an excellent thanks to drive first-time sales together with your Instagram audience. make certain to incorporate what your followers got to do to receive the offer, and mention a deadline to make a way of urgency.
Contests: What better thanks to make someone a customer than by letting them try your product? Run contests that need someone to follow your account or post with a hashtag to enter.
Charity: 81% of millennials expect companies to form a public commitment to charity. Doing so can build affinity for your brand and help turn followers into customers. for instance , Gap partnered with the worldwide Fund to assist fight AIDS in Africa. Since 2006, it's helped raise over $130 million.
Instagram may be a great platform to point out your audience glimpses of latest products before they’re available. While you don’t want to spam your followers’ feeds with only product photos, a couple of images can build excitement.
Live launches: Consider showcasing a replacement product or service using Instagram Live. Then, drive users to get by including a sale link in your bio.
Also, do not forget to leverage the link in your Instagram bio also as your Instagram Story Highlights as these can connect followers to your website, blog, and merchandise pages.
Lastly, make certain to market your Instagram on other channels. Include an Instagram social share button on your website and share your Instagram on other social platforms. Sometimes the fastest thanks to gain more followers is to easily invite them!
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