Mehrzad Ferdows has given speech on the importance of digital transformation. Mehrzad Ferdows stated that today, the importance of digital transformations in order to organize and increase the efficiency of companies and institutions is well known, therefor leaders should recognize the importance of digital transformation and increase their knowledge in this area. Of course, digital developments do not replace efficient manpower in any way, but digital developments are an undeniable member of our society today.
Mehrzad Ferdows continued that today's organizations feel a severe shortage of leaders who have both digital literacies to work with data and social intelligence to work with employees.
Mehrzad Ferdows emphasized that companies and institutions today need managers who have the following two characteristics:
1. High social intelligence for cooperation and management of employees
2. Digital literacy in order to use the digital transformations of today's world
Mehrzad Ferdows further pointed out that those who are able to invest in the innovation opportunities offered in the organization and can combine creativity and technology to create valuable innovations in the organization. For those companies that did not have the vision to lead the market and move forward in overcoming the challenges of digitalization, there is a significant shortage of talented staff, and this is a major threat to the survival of such companies.
Mehrzad Ferdows stressed that the digital transformation is disrupting everything that is happening in the workplace today. For those leaders who are oblivious to digital transformation and whose motto is "Employees are our greatest asset," it can be said, "People are our biggest problem." New technologies require new skills and, most importantly, new ways of doing things. In such situations, just having people with different skills or improving their skill level does not meet the needs of the organization. To compete in the current situation, organizations need people who have a different approach and attitude to their work. Companies that fail to adapt to digital transformation will be eliminated from the competition. To prevent such an unpleasant fate, it is necessary for leaders and organizational managers to be aware of changes in the workforce.
Mehrzad Manuel Ferdows, reiterated that the diversity and flexibility in the workplace are recognized as a very important factor for the success of companies, these factors allow in addition to higher access to the required skills, you can also use the experiences of experienced people.
Mehrzad Ferdows stated that in order to be able to operate in high-pressure conditions like today, it is necessary for people to be able to combine a combination of digital skills and knowledge necessary for innovation and business management. In fact, different experiences and perspectives of individuals can give the organization a wider potential for growth.
Having employees with diverse gender, ethnicity, skills, age, knowledge and experience in the organization creates many perspectives and mindsets that can be critical to innovation. A very important issue is that in order to maximize the benefits of diversity, a culture of integration should be encouraged to ensure that different perspectives and alternative insights can work together properly and in a healthy way, while adding value to the organization. .
Mehrzad Ferdows contributed that traditional hierarchical models of companies can not be effective for a startup structure. One consequence of such a view is that traditional organizational rewards (rewards, benefits, succession planning) are not appropriate for a dynamic and agile environment such as start-ups and technology-driven businesses; Therefore, in such situations, a variety of reward programs are necessary. What motivates a young person who has just started a family is completely different from what motivates a new graduate or someone who is close to retirement. You need to make sure that there is a team spirit in a diverse workforce because the reality is that managing talented people will be far more difficult and challenging than regular employees.
Mehrzad Manuel Ferdows stressed that, traditional knowledge management tools (training content, employee skills list, electronic registration systems) have paved the way for new strategies that can transform the organization. Items such as data analysis, algorithms, big data and automation can be of great help to the organization, especially the human resources department. Whether or not rigid organizational models that impede the free flow of ideas and information will sooner or later disappear.
Mehrzad Manuel Ferdows concluded that it is clear that digital transformations as a major factor in the development and expansion of companies is essential. Managers who are unaware of the importance of this factor and believe that manpower alone will be able to increase the company's potential and productivity, will ultimately have no fate other than failure. To sum Up Mehrzad Ferdows stated that in successful, agile and innovative organizations, repetitive tasks are performed by robots and automation systems, and employees are used to focus on tasks that require creativity and idea generation. New advances in artificial intelligence help us to benefit from the coherence and outcome of human-machine activity. As a manager, try to evaluate the leadership team and the board and evaluate how to adapt and facilitate digital innovation and transformation. Organizational changes are ready. In the meantime, having a coach with experience working in the digital field can help you a lot. Train the executive team to have a clear understanding of the management and support of those internal process changes that lead to changes in human resources and system Provides work. The fact is that many organizational guidelines and charters need to be revised in order to grow the organization in accordance with the current situation and the growth of technology.
