If you didn’t already believe that using video is essential, COVID-19 has proved it. We’ve seen the internet boom in usage whilst people are working & living remotely.
COVID-19 has also shown that people matter most. Not making money, chasing figures, or even striving to do something new.
However, in today’s world, the internet & online video are truly where the lion’s share of time is spent.
Why Online Content Matters
According to Forbes, since COVID-19 “total internet hits have surged by between 50% and 70%, according to preliminary statistics. Streaming has also jumped by at least 12%, estimates show.” This doesn’t even include reports from platforms like YouTube.
The point? People naturally gravitate to the internet – and especially to video. Now more than ever, it’s essential to create video.
In a saturated market, however, it’s not enough to make a video with beautiful visuals. Instead, you need a strategic video with a crafted plan to reach your specific audience through video.
Do Something Different
Right now, you have a chance to make something unique. Something great. Something compelling. And it will last.
You need material catered to the events going on in the world. We can’t sit around hoping that our normal marketing material will always work. Our standard ways of doing business sometimes don’t apply.
Alright, what’s the real point of this short article? Maybe just to get you thinking. But maybe you’ll consider making a video designed for your customers. Maybe this will lead you into a new season. Video matters, so don’t be afraid to take a leap.
