The buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. Instead of finding customers with mass advertising and email blasts, marketers must now focus on being found and learn to build continuous relationships with buyers.
With the growth of the internet, the world has changed from one of information scarcity to one of information abundance.
Today, buyers can do their own research online and can find a variety of educational resources through search engines, social media, and other online channels. Through content resources, today’s buyer can learn a great deal about a product or service before ever having to even speak to a sales person. So businesses must make sure that they build their digital presence.
Lead generation strategies are one of the biggest challenges for digital marketers, as they need more customers for their business to grow.A potential customer in your target audience who is interested in purchasing the product or service you offer is referred to as a “lead” in the digital marketing world.If your business is not doing this now, you have been missing out on a big chunk of revenue.
85% of expert marketers say that lead generation marketing is the most important element in their marketing arsenal.Use professional demographic data to target the right people by job title, company, industry, seniority, and more. Retarget website visitors, reach contacts, and build account-based marketing campaigns with Matched Audiences, a set of custom targeting options.
Lead Generation Ideas for Interior Designers:
The challenge is coming up with effective ways to turn visitors into leads – the first step in the sales process. Here are 4 lead generation ideas to inspire you:
1. Create Product Videos and Share, Share, Share.
Most of us are visual learners. By creating and publishing a series of brief, informative product videos, designers can help prospects visualize how a particular product or design theme might look in their home or place of business.
2. Optimize Your “About” Page.
The About page is a great marketing resource, if used properly. In addition to the traditional biographical information about your company and staff, include your unique selling proposition in the page headline and compelling body copy broken up into reader-friendly chunks. In other words, approach your About page like you would a blog post.
3. Create Evergreen Content.
Evergreen content is that which is both timeless and relevant. Evergreen content takes more time to create, which turns many content creators off. But it’s well worth the investment because it performs better in search engines than trend-related content.
4. Blog Consistently.
This is online marketing 101; yet many business owners fail to do it. They view blogging as a “nice to do” activity rather than a “must do”. If you want to stay ahead of your competition, it’s definitely a “must do”.
So create a content schedule for the next 6 to 12 months, and stick to it like your business life depends on it.
