Sometimes galleries decide to place works of Persian art that are likely to be included in important public collections, rather than sell them to a single buyer. Placing works in an iconic museum is an important move in the art world and may increase the price of other works by the same artist. Each artist’s site has a list of galleries, where buyers of Persian art carefully examine it, the higher the performance of a listed site, the more likely it is to buy.
Galleries also display research to help organize and publish books promoting their artists’ work. Some notable galleries also have photography works and in-house publications that provide a thorough introduction to the process. To ensure that exhibitions are well promoted, galleries use their influence to gain coverage in magazines and online.
To further increase the artist’s popularity, galleries publish interviews and articles in industry magazines and directories. Placing them in exhibitions, public and private collections, and accepting art galleries shows that the exhibition is on the right track.
