Nowadays, you often encounter this statement that the measurability of something implies the ability to improve it. SEO success is measurable, so you can make it grow. Therefore, if you are ready to measure whether you have been nurturing your business, take the following steps.
Select Accurate Metrics to Measure SEO Success
It is not a good idea to start your job without picking up the appropriate kit. Metrics are what you use to weigh different parts of your SEO performance. So, they are helpful to do the best.
You can pick among numerous available metrics. However, it's your goal that determines the appropriate ones. Hence, to decide on the suitable metrics by which you should measure your SEO success, think through what your goal is.
Nevertheless, we suggest five significant metrics that you should consider in virtually every situation:
The above metrics help you more precisely track a business's SEO performance. If you are enthusiastic about understanding how they serve your goal, keep on reading this article.
Keyword Ranking
When you decide on a keyword list, you wish you were ranked for them by search engines (esp. Google). It is time to monitor how much you have worked it out. If you have achieved a suitable ranking, you're on the right way to SEO success. But, if you have not, review your SEO strategy.
There are two simple ways to track your keyword ranking:
While performing the keyword ranking, cover People Also Ask boxes and featured snippets as well. Search engines also rank you for SERP feature data.
Backlinks
There are two types of backlinks or inbound links:
Maintaining a vast volume of backlinks is essential for SEO success. Search engines think that the more useful your content, the more websites introduce your website. Accordingly, they consider the number of website backlinks.
On the other hand, weak links can have an unfortunate impact on your SEO performance; hence, detect the most delicate links and remove them.
You should develop a well-defined strategy to increase the number of acquired backlinks. There are different ways to achieve this end, for example, blogging, recording the website in directories, expanding online relations, etc.
You require a backlink tracking tool to check the update frequency, accuracy, and trends. If you're looking for a free tool, we suggest the Google Search Console. It is a useful tool to track this metric influence on your SEO success.
Organic Search Traffic
Your primary goal is to collect new customers through improving organic search traffic, so being on the Google first page is great but not enough. Indeed, you strive to win higher ranks because you require searchers to select your website.
If you choose the keywords that searchers more frequently use, you will naturally acquire your desired organic traffic. However, if you are highly ranked but still lack the necessary traffic, you should review your strategy.
To measure your performance in gaining desired organic traffic, use Google Analytics. Be also noted that search engine algorithms rapidly change. Therefore, achieving SEO success is somehow equal to attentively observing the changes.
Conversion Rate
How much have you been successful in making your visitors complete your end-action? (Your end-action may be to make a purchase, phone call, email signup, etc.)
If you find the answer to the above question, you can determine how relevant your website traffic is.
Provided you have generated your website's organic traffic through relevant terms, your website's conversion rate increases. However, if an irrelevant phrase makes a visitor open your website, he/she rarely does the end-action for which you have planned.
Google Analytics is a suitable tool to track your website's conversion rate. To take advantage of it, visit the website and introduce your conversion situations.
Bounce Rate
Another way of measuring a website's SEO success is to gauge its bounce rate. If more visitors leave a webpage without browsing the website, its bouncing percentage will also increase.
It's not good news for any website to have a high bounce rate. Indeed, it means your website does not respond to the searchers' demands, and you have to check and review your performance.
The tool to measure the bounce rate is also Google Analytics. So, don't hit the close button until you also check your website's bounce percentage.
We should also mention that some experts believe that this metric does not reveal much about the users' experience. They mean that the bouncing may have some reasons other than your job's propriety.
Provide the Data of CTR by Rank Position
The end-goal of your effort is to encourage people to visit your website and become a customer. Therefore, to measure SEO success, you need to calculate how many people visited a specific webpage. To do so, you should assess the Click-Through Rate (CTR). It represents the whole searchers who clicked a webpage from SERP that gives insight into your website quality. The better quality your website has, the better ranking it takes.
For instance, assume that the number of your website presence on the result page was 100, and 10 searchers have clicked it. In sum, your CTR is 10 percent.
When you are going to track the CTR metric, you can use the Google Search Console. This SEO success tracking tool displays your website clicks, impressions, and position.
Measure the Dollar Worth of Organic Traffic
When you invest in something, you expect to get more out of it. So you should measure how you have been successful in your investment. There are two noticeable marketing methods: inbound and outbound marketing.
Inbound marketing generates organic traffic through your SEO performance and website content quality. On the other hand, your traffic from outbound marketing is what you obtain through, for example, paid ads. The significant point here is that the conversion rate of inbound marketing is much higher than that of outbound marketing. Therefore, it is a more helpful way to achieve SEO success.
There is a formula you can use to measure the worth of your organic traffic:
Estimated monthly value = Total monthly searches * CTR [Position] * Value per visit
Upclimb SEO Cliff
It is not easy to measure your SEO success neither to improve it. You need two crucial things: Patience and practice. You require patience to see the results of your attempts. On the other hand, you need ongoing hardworking because you should check different ways and remain up-to-date.
As mentioned, the above metrics are the most significant ones that you should consider while measuring your SEO performance. But, as you know, there are also other useful metrics. For example, we should mention some metrics such as time on page, pages per visit, scroll depth, domain authority, page authority, crawlability, indexed pages, page speed, content quality, page titles, meta descriptions, etc.
In short, measuring and improving SEO success is comparable to climbing a cliff. But you can eat your success meal on the SEO mountaintop by practicing, measuring your performance, improving your practice, and having patience.
