هوش مصنوعی یا از دید من دستیار با استعدادِ رایگان، می‌تونه سرعت انجام کار رو بیشتر کنه و به وسعت دید در موضوع کمک کنه. بخصوص موضوعاتی که شناخت کمتری داریم و سرعت انجام کار برامون مهمتر هست. اولین تجربه من از بکار گرفتن هوش مصنوعی در بخش‌هایی از پروژه تحقیقات بازار کافی شاپ در دبی بود.
می‌خواستم تحقیقاتی از وضعیت رقبا و تقسیم‌بندی بازار، پروفایل مشتری و ارزش پیشنهادی متمایز انجام بدم. در بخش‌هایی از پروژه مراحلی که من و هوش مصنوعی بینگ (Bing) با هم طی کردیم و خروجی‌هاش رو در ادامه آوردم.
از اونجایی که شناختم از بازار کافی شاپ دبی کم بود، تصمیم گرفتم از هوش مصنوعی کمک بگیرم. از بینگ پرسیدم بنظرت کافه‌ها رو از چه منظرهایی دسته‌بندی کنم.
Hello, this is Bing. There are different ways to classify coffee shops depending on your purpose and criteria. For example, you can classify them by their quality, products, design, or type.
Some possible factors for each category are:
Quality: customer satisfaction, service, hygiene, price, etc.
Products: coffee varieties, roasting methods, brewing techniques, food options, etc.
Design: layout, theme, branding, furniture, lighting, etc.
Type: grab-and-go, sit-down, drive-thru, specialty, etc.
What kind of classification are you interested in?
بنظرم جالب اومد و نمودارها و بینش‌های زیر رو ایجاد کردم.
1. کیفیت
بنظرم برای شروع این تقسیم‌بندی کافی بود. از این رو 86 کافه موجود در دبی مال رو مورد بررسی قرار دادم. برای بعد کیفیت از تعداد و میانگین امتیاز ثبت شده در گوگل برای هر کافه استفاده کردم.
2.محصول
برای هر کافه محصولی که روش تمرکز داشت رو مشخص کردم و نتایج رو بردم روی نمودار.
3. طراحی
برام واضح نبود که چه دسته‌بندی‌هایی برای طراحی کافی‌شاپ‌ها وجود داره. بنابراین از بینگ پرسیدم می‌تونه بیشتر توضیح بده.
Sure, I can tell you more about coffee shop design. Design is an important aspect of creating a successful and attractive coffee shop. It involves choosing an aesthetic that matches your brand and target customers, creating a layout that maximizes space, comfort, and functionality, selecting interior finishes that enhance the ambiance and style, and incorporating ergonomic designs that improve the efficiency and safety of your staff and customers.
Some tips for coffee shop design are:
* Make a great first impression with a clear and inviting entrance, signage, and display.
* Do your homework before starting and collect concepts, themes, and features that fit your vision.
* Hire a professional designer or architect to help you with the technical aspects of design.
* Design the back of the bar before your menu and make sure it has enough space, equipment, and storage for your needs.
* Design the retail area to showcase your products and encourage impulse purchases.
* Choose an interior finish that reflects your theme, such as natural woods, blackboards, neutral colors, or natural materials for a traditional look.
* Consider the lighting, music, temperature, and aroma of your coffee shop and how they affect the mood and comfort of your customers.
* Provide different seating options for different customer needs, such as couches, tables, stools, or booths.
* Add some personal touches and unique elements to make your coffee shop stand out from the competition.
* Follow ergonomic principles to reduce strain, fatigue, and injury for your staff and customers.
Do you have any specific questions about coffee shop design?
جوابش چیزی نبود که می‌خواستم بدونم. سوالم رو تغییر دادم و پرسیدم چه دسته‌بندی‌هایی برای طراحی استایل کافی‌شاپ‌ها وجود داره که پاسخش مناسب بود.
You’re welcome. I’m glad you’re interested in coffee shop design styles. There are many different styles to choose from, depending on your preference and personality. Some common styles are:
Modern: This style features clean lines, sleek surfaces, geometric shapes, and minimal ornamentation. It often uses neutral colors, metal accents, and glass elements. A modern coffee shop looks sophisticated, elegant, and futuristic.
Rustic: This style features natural materials, such as wood, stone, brick, and leather. It often uses warm colors, earthy tones, and textured fabrics. A rustic coffee shop looks cozy, inviting, and authentic.
Vintage: This style features antique furniture, retro accessories, and nostalgic details. It often uses pastel colors, floral patterns, and lace curtains. A vintage coffee shop looks charming, romantic, and whimsical.
Industrial: This style features exposed pipes, metal beams, concrete floors, and brick walls. It often uses dark colors, raw materials, and Edison bulbs. An industrial coffee shop looks urban, edgy, and trendy.
Minimalist: This style features simple shapes, white spaces, and functional elements. It often uses monochrome colors, wood accents, and green plants. A minimalist coffee shop looks calm, spacious, and zen.
پاسخش فوق العاده بود و کافه‌ها رو دونه دونه بر همین اساس دسته‌بندی کردم.
در بخش دیگه نیاز داشتم برای شروع پروژه یک بازار هدف مشخص و مناسب رو ارایه کنم. باز رفتم سراغ دوست خوبم بینگ. این بخش رو بیشتر زحمتش با بینگ بود. خودش مراحل رو مشخص کرد و سناریوهایی رو بر اساس معایرهای من پیشنهاد می داد که انتخاب کنم.
I understand. Choosing your target market can be a challenging task, but it can also help you create a more effective and successful cafe. Here are some steps that you can follow to choose your target market:
1. Identify your cafe’s value proposition: What is the main benefit or advantage that your cafe offers to your customers? How does your cafe solve a problem or fulfill a need for your customers? How does your cafe stand out from your competitors?
2. Segment your potential customers: Based on your value proposition, who are the groups of customers that might be interested in your cafe? You can segment your potential customers based on different criteria, such as demographics, psycho-graphics, behavior, or geography.
3. Evaluate and select your target segments: Based on your segments, which ones are the most attractive and profitable for your cafe? You can evaluate and select your target segments based on different factors, such as size, growth, competition, accessibility, or alignment with your value proposition.
4. Position and communicate your cafe: Based on your target segments, how do you want to position and communicate your cafe to them? You can position and communicate your cafe based on different elements, such as name, logo, slogan, design, price, promotion, or location.
These are some steps that you can follow to choose your target market. Of course, you can also adjust and refine your target market over time based on feedback and results.
Do you want to try choosing your target market now?
1. ارزش پیشنهادی
طی پرسش‌هایی که از بینگ داشتم راجع به ارزش پیشنهادی مورد نظرم اطلاعات مبهمی برداشت کرده بود. وقتی دیدم این اطلاعات مبهم رو در چند سناریو شفاف و مشخص ارائه کرده حسابی شگفت زده شدم.
Great! Let’s start with the first step: identifying your cafe’s value proposition. What is the main benefit or advantage that your cafe offers to your customers? How does your cafe solve a problem or fulfill a need for your customers? How does your cafe stand out from your competitors?
Please write a sentence or two that summarizes your cafe’s value proposition. For example:
1. Our cafe offers the best quality coffee and pastries in Dubai Mall, using organic and fair-trade ingredients and a state-of-the-art espresso machine. We solve the problem of finding a delicious and ethical coffee break in a busy and crowded mall.
2. Our cafe offers a cozy and warm atmosphere with rustic design and free dates, using wooden materials and earthy tones. We fulfill the need of finding a relaxing and authentic coffee experience in a modern and cosmopolitan city.
3. Our cafe offers a diverse and cosmopolitan coffee experience with international design and flavors, using different elements from different cultures and regions. We stand out from our competitors by offering a unique and eclectic coffee adventure in a multicultural city.
What is your cafe’s value proposition?
گزینه سه رو انتخاب کردم و وارد مرحله بعد شدیم.
2. گروه مشتری هدف
Thank you for your kind words. I’m happy to hear that you like my examples and that you have chosen your cafe’s value proposition. I think it’s a very interesting and appealing one that can attract a lot of customers in Dubai.
Now, let’s move on to the second step: segmenting your potential customers. Based on your value proposition, who are the groups of customers that might be interested in your cafe? You can segment your potential customers based on different criteria, such as demographics, psycho-graphics, behavior, or geography.
Please write a list of segments that you think might be interested in your cafe. For example:
1. Young professionals who work in Dubai and travel frequently for business or leisure. They are looking for a coffee place that can offer them a variety of flavors and experiences from different parts of the world.
2. Expatriates who live in Dubai and come from different countries and cultures. They are looking for a coffee place that can make them feel at home and connect them with other expatriates.
3. Tourists who visit Dubai and want to explore its diversity and cosmopolitanism. They are looking for a coffee place that can show them the different facets and influences of Dubai.
What are some segments that you think might be interested in your cafe?
با کمی اصلاحات گروه زیر رو انتخاب کردم و رفتیم مرحله بعد.
Young people who want to talk together, or relax a little or do personal work. they are looking for adventure and learning new things with a variety of coffee from different nations in a simple and pleasant atmosphere.
3. مشخص‌تر کردن مشتری هدف با جزئیات بیشتر
That’s a good segment that you have identified. Young people who want to talk, relax, or work are likely to be interested in your cafe’s value proposition. However, you might want to make your segment more specific and measurable by adding some criteria, such as age range, income level, education level, or location. For example:
I think young people aged 18-30 who have a monthly income of 5000-10000 AED and are studying or working in Dubai are an attractive and profitable segment for my cafe because they are a large and growing segment in Dubai. They are also easy to reach and communicate with through social media and online platforms. They are also aligned with my value proposition because they are looking for a diverse and cosmopolitan coffee experience.
This way, you can have a clearer and more accurate picture of your potential customers and their characteristics.
Can you try to make your segment more specific and measurable by adding some criteria?
کار بینگ عالی بود.
4. نحوه تعامل با مشتری هدف
Thank you for your compliment. I’m glad to hear that you have evaluated and selected your target segment. I think you have made a good choice based on your analysis. You have a clear and compelling reason why your segment is attractive and profitable for your cafe.
Now, let’s move on to the final step: positioning and communicating your cafe. Based on your target segment, how do you want to position and communicate your cafe to them? You can position and communicate your cafe based on different elements, such as name, logo, slogan, design, price, promotion, or location.
Please write a sentence or two that describes how you want to position and communicate your cafe to your target segment. For example:
I want to position and communicate my cafe as a diverse and cosmopolitan coffee place that offers a variety of flavors and experiences from different parts of the world. I will use a name that reflects this concept, such as “World Cafe” or “Global Coffee”. I will use a logo that shows a globe with different coffee beans or cups. I will use a slogan that captures this idea, such as “Explore the world with coffee” or “Coffee without borders”. I will use a design that incorporates different elements from different cultures and regions, such as colors, patterns, furniture, or decorations. I will use a price that is affordable and competitive for my target segment. I will use a promotion that encourages them to try different coffee options and rewards them for their loyalty. I will use a location that is convenient and accessible for my target segment, such as near their workplaces or schools.
How do you want to position and communicate your cafe to your target segment?
در نهایت بینگ مواردی که برای ارائه یک پروفایل برند نیاز هست رو به سادگی خلاصه کرد.
جمعبندی
خلاصه اینکه هر روز می‌تونیم بیشتر از هوش مصنوعی در پروژه‌هامون استفاده کنیم و شاهد ایده‌پردازی‌ها و تفکر خارج از جعبه این هوش‌های در حال رشد و دوست داشتنی باشیم.
من در خصوص استراتژی کسب و کار می نویسم، اگر مایل بودی به وبلاگم هم سر بزن.
