When I saw the orange color, I got excited and cut my hand!
I don't know. The Persian poet "Attar" says that I saw the color orange and I became excited, so as the psychology of colors says, some colors create special feelings and moods in people, and some colors evoke urgency and alertness, and some evoke a sense of calmness and even nostalgia. They inspire people.
We, who are digital marketers and looking for any kind of tools for digital design of marketing and sales systems, know the power of these colors. That's why we choose our advertising messages according to colors, because we know that the emotional part of shopping should be stimulated. That's why. We try to use this tool correctly, whether in website and poster design, in the design of exhibition stands and physical advertisements, to match the visual identity of the brand with the message that we want the audience to receive at that moment.
Now, I will tell you what the visual identity is in the next post...!
