فاطمه جهانشاهلو
فاطمه جهانشاهلو
خواندن ۱ دقیقه·۲ سال پیش

Familiarity with SEO elements that are displayed in SERP

In this section, we explain that there are many different elements on a page that we should be able to use well and use these elements in a completely user-friendly way.

  • Article title (title tag)

The title of the article that is placed in the title tag will be displayed to users in Google search results.

Smart and correct use of target keywords in the article title is a powerful signal for Google to recognize the topic of your article.

And writing an attractive title has a high impact on user behavior and CTR of your page. An attractive title attracts the attention of the user to click and at the same time encourages him to read your article.

  • Unique article link or link (page URL)

The most important thing about links to articles is that the links are short and of course the topic of the page is recognizable.

  • Description tag (meta description)

The words written in the description tag help Google a lot in recognizing the topic of the page. It is better to use keywords and since the content of this tag will be displayed in the SERP for users, you should write attractively so that the user understands that he will get the answer to his question by reading your article.

In fact, the type of text and the tips you follow in writing are very effective in the behavior of users and your CTR.

SEO elements that are displayed in SERP
SEO elements that are displayed in SERP


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