The Dark Friday

Since 1952, the day after Thanksgiving is chosen as the beginning of the Christmas shopping season. Santa Claus parades start on this day. The shows are mostly sponsored by department stores to advertise their business in the most popular event of the year. This day became famous by the title "Black Friday" which is an informal tradition of highly promoted sales all around the world. But there is room for discussion about prices, state of personals and clerks, and even fake advertisements.

The main reasons for Black Friday's attraction are the prices. The discount average reaches 24 percent on Amazon and 37 percent in Target stores during this event, which is not low when we consider all the products. Black Friday influences all the prices in any system and on any platform. Even Video games' in-app purchases. There is a notable point About Black Friday: people love discounts, and they get blind as a bat while walking among offers and sales. This is a nice opportunity for clerks to advertise fake offers.

In the 21st century, money makes individuals the fittest in the community, and it's impossible to find a satisfied person. Therefore, clerks try to acquire new customers without any financial loss. Some of them increase the prices and then reduce them to the real value or even a higher one by fake discount. The rest of their plan gets done by people's eagerness to discounts. Fake Black Friday deals surged in 2019, says Red Points’ research. Black Friday sales make it harder to spot fakes by price, and 25 percent of shoppers purchased a product because of fake advertisements and prices. This way of commercialism is grand embezzlement from public wealth.

Logically, department stores should experience a huge financial loss or profit reduction during Black Friday, and their clerks' income must be at high risk. But business is more complicated than this. Advertisements and the price of the products can change all the equations. About 75 percent of the middle-class employees save their money for Black Friday. There is such insanity in the people who wait for the stores' opening time on black Friday. Some people get suffocated or crushed when the crowd attempt to enter the store.

On the whole, the discounts don't worth it when there are many things to damage our lives and betray us financially. This is the way that "Black Friday" shows us its real darkness. The best way of participating in this exciting event is to purchase products from valid online stores Like Amazon and Best Buy to prevent fake advertisements and crowded shops.